Peripheral Visions

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5 WordPress Plugins Every Blog Should Use

Incorporating blogs into your marketing strategy can provide a host of benefits from both a public relations and a visibility stand point. We’ve previously wrote about how you can manage your corporate blog, but we didn’t go into about how you can optimize your blog from a search engine optimization (SEO) perspective. For those of you who are not familiar with SEO, it is the practice of optimizing your website or blog for maximum search engine visibility on the keywords you hope to appear for. This guest blog post by Nick LeRoy highlights 5 free, WordPress plug-ins that any blog being powered by the WordPress platform should have installed.

WordPress is a free blogging platform that makes it extremely easy to publish and edit websites. No longer is it required to call upon a web developer or programmer to a new web page or edit an existing page.  If you can use Microsoft word then you are ready for blogging success!  However, blogging and blogging with SEO in mind is two completely different subjects.  To help your blog become SEO and social media friendly it’s imperative that you take a look at the following plug-ins.  Not only do I use them on my blogs but I also suggest them to all my clients.  That’s how confident I am in these plug-ins.

1. “All in One SEO Pack”

The All in One SEO Pack plug-in will allow the blog to become search engine friendly.  It will specifically take care of the following issues that the blog will otherwise run into.

  • Canonical URLs – this will avoid duplicate content.
  • Title tag optimization – have complete control over the titles.
  • Description tag optimization – write your own custom Meta descriptions.

2. “Google XML Sitemaps”

The Google XML Sitemap plug-in will auto-generate a Google friendly XML Sitemap.  This will help the search engines index the new blog posts that are published to the blog.  Including an XML sitemap should be a no-brainer and with this easy plug-in it can’t get much easier.

3. “Google Analytics For WordPress”

By default WordPress blogs don’t attach Google Analytics tracking codes to individual blog posts.  The Google Analytics for WordPress plug-in will do is request the unique UA code that is unique to each Google Analytics account and then paste the entire analytics tracking code into each blog post.  This will allow you to see how successful each one of your blog posts are in Google Analytics.

4. “TweetMeme Button”

The TweetMeme Button plug-in allows a Twitter widget to be displayed on each blog post published.  This will give readers the ability to “re-tweet” a link to your blog post to all of their Twitter account followers.  This is a great opportunity for additional blog traffic and an easy way increase your Twitter follower count.

5. “Facebook Like”

This plug-in allows a Facebook widget to be displayed on each blog post published.  This will allow the blog readers to “like” the blog they read and publish a link on their Facebook account stream.  This would show all this particular users Facebook friends that they “liked” this page and gives them an opportunity to visit your blog from the link posted on Facebook.  The extra bonus is that this could help increase the amount of fans to your Facebook page… that is assuming that you have one created.

These are the five SEO plug-ins that every WordPress blog should have installed. If you think we missed one, feel free to leave your suggestions in our comment section, happy blogging!

Nick LeRoy is the SEO at Minnesota Web Design firm DKS Systems.  DKS offers complete custom web applications starting from scratch.  No cookie cutter templates used here, everything is custom made to ensure you get exactly what you want!

Categories: Business Tips

 

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