We kicked off our B2B social media marketing series last week with our first B2B Facebook post. In this our second post we discussed how B2B companies could bulk up their Facebook Pages to better engage their fans and potential customers. Now in part two of our Facebook for Business series in B2B social media marketing we explore how you can pull in and consolidate other marketing efforts on social media channels such as Twitter, YouTube, Flickr and SlideShare. We’ll also touch base on how your Facebook page can become a useful medium for conducting customer surveys. But first let’s review how you can consolidate your social media channels.

Social Media Consolidation

Is your B2B company active on multiple social networking sites like Twitter, YouTube or SlideShare? Why send customers to multiple channels in order to find your content, when you can consolidate those other channels onto Facebook? Well developers have solved this problem for us. Applications have been built that make it easy to integrate your other social networking profiles onto your Facebook Page. Keep your fans and customers connected with your Twitter status updates, multi-media content you have hosted on YouTube or Flickr  and other  B2B promotional material such as white pages or presentations that may be posted on SlideShare. There are several applications that you can integrate individual accounts, just run a search on Facebook’s Application Directory for “Twitter,” or “YouTube” and you will see what I mean. However we recommend using Invovler.com to consolidate your social media efforts onto your B2B Facebook Page. They offer both basic Facebook brand marketing solutions (free) as well as several premium services (polls, coupons, etc.).  Check out a couple examples of how B2B companies are using these applications.

Cisco, utilizes Involver’s professional suite of Facebook applications to integrate their Twitter, YouTube, and Flickr accounts.

Deloitte, uses a popular YouTube application called, YouTube Box to host their videos on Facebook.

Symantec, used SlideShare.net’s Facebook application to display corporate documents, sales presentations and company initiatives.

Zoho, ties in their Posterous account using the application developed by Posterous themselves.

Facebook Surveys

Utilizing Facebook to conduct customer surveys and to compile feedback is a great tactic you could deploy in order to optimize your B2B social media efforts. We mentioned earlier that Discussions could be used to accomplish this, however using an application such as Survey Monster would be a better option, adding a greater degree of control. This free application allows you to create and broadcast surveys to your fans. You can also have the option of posting surveys directly to your Tabs. Plus, the process for building these surveys is extremely easy.

Survey Master, The free Survey Application on Facebook. Check out their FAQ page to learn how you can use their application.

Next week our third and final post in this Facebook B2B social media series will cover the best practices and uses of business Facebook applications and the benefits of adding a social shopping store to your Facebook Page.

As always comments and feedback are welcomed! Did I miss any good examples of B2B Facebook uses? Feel free to share them in the comments section.

To keep up with all of our B2B marketing advice, promotions and updates connect with us on Facebook.

The Supplies Guys

Tags: B2B marketing, Facebook, Social Media

Categories: Business Tips