Peripheral Visions

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Can Google Buzz Be Used for Business?

At the launch of Google Buzz, Sergey Brin, one of Google’s co-founders, highlighted an example of using their new social network within a business. Brin explained that when writing an op-ed for the New York Times, he posted a draft of his article on Google Buzz and invited his network to respond with their own ideas and edits. Shortly after posting, Brin says he received around 50 comments. With the ability to obtain all of that feedback in such a short amount of time, Brin introduces the idea of real-time collaboration in Google Buzz.

Here are some ideas on how businesses can take advantage of Google Buzz:

With the option to post privately to a small group of users, Buzz can be implemented among employees. They can use Buzz to toss ideas around with one another, schedule meetings (or lunch dates) and share informational articles through Google Reader.

Buzz can also be used externally, to reach out to customers, using the public settings. Unlike Twitter, Google Buzz does not limit users to 140 characters, which is an advantage for businesses looking to utilize the social network.

With Buzz, customers can interact with the company, as well as with one another. In this format, customers can address the company with product reviews and concerns. Then other customers can jump in with solutions or discussions, creating a forum-like atmosphere.

Companies can also use Buzz to update customers with current specials, upcoming promotions, product reviews and news updates pertaining to the company or their products.

What other ways do you think companies can utilize Google Buzz for business – have you seen any doing so? Or, do you think it will be too noisy and just not a fan of Google Buzz?

Let us know in the comments!

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Categories: Business Tips


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