Small Business and Blogging Go Hand-in-Hand
If you’re a small business, it’s likely that you have a website. Have you added a blog to that website? Why not? Constantly updating content will bring value to your website. We’ve got some tips for getting started.
Blogging can be like dating. If you do it right, it is greatly beneficial. If you go about it wrong, it can end badly. Some things they both entail:
1) Commitment – you must dedicate some of your precious time to your blog just as you will dedicate it to your new date.
2) Creativity – you must be able to frequently think of compelling post topics with quality content just as you must often devise creative plans and pick-up lines to land the date.
3) Freshness – a constantly updated blog brings great SEO results just as continuously great date ideas result in a happy significant other.
4) Communication – a blog requires easy communication with customers and potential customers just as dating requires you to communicate in your relationship.
5) Branding – a blog establishes you as a thought-leader in your industry and creates brand awareness just as you brand yourself as a stud to your date.
Like any relationship, blogging takes time as in commitment. Results won’t happen overnight, but you must be persistent. As long as you are creative, your frequent posts containing compelling content will drive readers to your site thus resulting in traffic to your website.
Communication is a huge part of a blog as it is in dating. The blog opens the door for customers to engage with you and your employees. It also enables your company to create brand recognition so that readers will remember you when they need a product or service that you offer.
Start by creating a strategy. Define your niche – figure out who your target market is and how you can reel them in. Plan your content and keep a backup of post ideas so you never run out of ideas.
Above all, be patient. Just as you won’t be hearing wedding bells soon after the first date, it’s likely that you won’t see unbelievable traffic after one or two posts. It is also important to market your blog posts but we’ll save that for an upcoming post!
What do you think about small businesses blogging? Share your ideas in the comments!
Categories: Business Tips






