Peripheral Visions

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Facebook is Making Major Waves Across the Web – Should Google Be Worried?

Facebook taking on Google

Facebook taking on Google

#1 vs. #2. The Champ versus the #1 Contender. 2010 is gearing up to give us one of the greatest web based battles of all time: Google vs. Facebook! According to traffic rankings (the web information company), Google ranks #1 with Facebook coming in at #2. What does this mean exactly? It means that Google and Facebook are two of the most popular destinations on the web. Although the two have different core goals (Google – to connect users with relevant information / Facebook – to connect users with other users), it was only a matter of time before both sites started to “step on each others toes”.

Google has recently launched “social networking” components within search including adding real time social media content streaming into their search result pages and launching their own social media platform, Google Buzz.

Facebook is fighting back. On Wednesday, April 21, Facebook CEO Mark Zuckerberg unveiled “Open Graph” at the annual Facebook conference. Open Graph can be described as a new Facebook platform that will make it easier for users to share their interests with friends on other sites across the internet (outside of Zuckerberg has stated that Open Graph is “the most transformative thing we’ve ever done for the web.” One of the features of Open Graph include making the Facebook “Like” functionality much more widespread and usable outside of What does this mean? It means if I am browsing a website or reading an article, I can click my Facebook “Like” button and that website will be included in my expanding list of preferences and shared with all of my Facebook friends. Or if I am on a music site such as Pandora or Slacker Radio, I will be able to view my Facebook Friends favorite artist, songs, and stations… And I will also be able to share my favorites.

During the initial launch of Open Graph, Facebook will be partnering up with 30 different websites including, The New York Times, Yelp and the Internet Movie Database (

IMBD / Facebook LIKE (Open Graph)

Facebook has also been rumored to be investing heavily in an email platform with hopes with competing with the like of Google’s Gmail, Yahoo Mail, and MSN / Hotmail.

So, with Facebook continuing to expand its reach outside of and with Google trying to incorporate numerous value added services into its search platform, the question still remains… Who will have the #1 web destination in 2010? Who do you think will prevail?

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