Is Customer Service Important to Your Small Business?

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Is Customer Service Important to Your Small Business?

Does your small business have the best customer service EVER?

That may be a tough assessment. But as long as your customer service is an important focus of your business, it’s likely that you’re headed in the right direction. I say “right direction” because here at The Supplies Guys, customer service is a huge part of our company.

Here’s an inside look at some of the things we do to be sure our customer service is up to par. First of all, we employ a full staff of PEOPLE. Many companies don’t have real people answering their phones!

Anyway, all of these “people” are thoroughly trained to understand the element of professionalism we want to exert to our customers. We also provide them with sufficient product information, so they have the resources to address situations as they come in. Weekly meetings are held on Monday mornings to start the week off with positive reinforcement and important updates. These meetings assure the team knows what to expect for the week ahead – company goals as well as personal goals.

Secondly, we stand behind our product. The Supplies Guys offers a 100% satisfaction guarantee and we strictly enforce that through our customer service team. If a customer is not satisfied, our team knows how to bend over backwards to make sure we don’t lose them. After every purchase, we implement BizRate to offer an optional survey to our customers to help us know where improvement is needed.

As a result of these efforts in customer service, BizRate awarded us with a Circle of Excellence award for the year of 2009. The Circle of Excellence “recognizes the top performing online retailers that provided outstanding customer experiences throughout the year, as rated by their customers.” While over 5,000 companies work with BizRate as we do, only 167 of them were given this Circle of Excellence. The Supplies Guys is proud to be one of them! To learn more about how companies are chosen for this award – head over to BizRate’s blog.

What are your thoughts on customer service? We’d love to hear them in the comments!