Peripheral Visions

a blog from SuppliesGuys™ -- Good Guys. Great Buys.

Posts Tagged ‘google’

Google Celebrates Their 13th Birthday!

Google is now officially a teenager, when I look back to when I turned 13 thoughts of maturity comes to mind. Becoming a freshman in High School was a HUGE step. I thought I had achieved so much; graduated from Middle School, set a record for the most goals scored in soccer at my middle school,  I felt as if I accomplished a lot by the time I was 13. Too bad it doesn’t even come close to Google’s major achievements in which they’ve accomplished in the past 13 years. Google was officially incorporated in 1998, and now in 13 years it is the most widely used search engine amongst numerous other achievements. So on Google’s big day, I figured, why not take a look back at some of its great achievements.

Google's First Homepage

1998 – Larry Page and Sergey Brin buy the domain name www.google.com and incorporate Google, Inc.

1999 – Google opens their first office in Palo Alto, California with just 8 employees, and receive $25 Million from venture capitalists.

2000 – Google ads text ads to their results page which generated revenue but yet kept their page load time fairly minimal due to text-only ads.

2001 – Google expands its search engine into 26 different languages and regions.

2002 – Google overhauls Google Adwords and creates the cost structure on a Cost-per-click structure, also implements Google Labs, a place in which users can test Google’s beta projects.

2003 – Google adds Google AdSense to their line-up of apps, which enables advertisers small and large to strategically place their ads on content pages related to their topics.

2004 – Google filed for an IPO, and raised $1.67 Billion dollars in the process growing their market capitalization to $23 Billion, ultimately leading to Larry Page and Sergey Brin being some of the youngest Billionaires in the US, and the World.

2004 – Gmail was released.

2005 – Google Maps was created and even came out with a mobile version of Google.com.

2006 – Google came out with 20 new products from Gchat to Google Docs and Spreadsheets.

2007 – Google created Android, the first open source platform for mobile devices.

2008 – Google’s index of unique URLs reached 1 trillion URLs.

2009 – Picasa is released for Mac’s as a photo editor.

2010 – Acquired a 20% stake in two wind farms in North Dakota to try and help find alternative energy.

2011 – Introduction of a new social media platform, Google +, also added +1’s throughout the internet to help develop better search engine results.

2011 – Acquired Motorola Mobility in efforts to further develop a better mobile phone platform and mobile phone hardware.

For a full timeline of Google’s achievements, check out their website here. Google has had the ability to continuously grow at such a fast pace, if this is what they accomplished in the first 13 years of being a company; I can only imagine what Google will accomplish next! What do you think is next on Google’s list of achievements?

Categories: News

Google Purchases Motorola Mobility

On August 12, Google purchased Motorola Mobility, Motorola’s mobile division, for approximately $12.5 billion, or $40 per share, in cash. That’s about one-third of Google’s entire cash reserve. While the move may sound risky, the company expects a big payoff from its investment.  Motorola Mobility, a well-established, long-standing brand in mobile devices, can provide Google with knowledge regarding manufacturing hardware—a market that Google has yet to tap into. With the acquisition, Google will gain access to Motorola’s design and engineering processes. Additionally, Motorola Mobility holds approximately 14,600 granted patents, according to the company’s site, which also made it an attractive purchase for Google.

The acquisition is good news for Google stockholders, employees, customers and partners; which could be bad news for the competition.

The acquisition means major changes for Android, a dedicated partner of Motorola Mobility prior to the acquisition.  According to a Google press release, Google plans to “supercharge” the Android ecosystem. Although Motorola Mobility will continue to be a licensee of Android, and Google will operate Motorola Mobility as a separate entity, the structural changes will not only strengthen Android smartphones and devices, but is projected to change the smartphone environment, by significantly enhancing competition between mobile computing providers.

According to the Google press release, the acquisition will enable the company to defend Android and its partners from non-competitive threats from other companies, such as Microsoft and Apple. Prior to the acquisition, Motorola Mobility had hinted that the company may attempt to collect royalties on Android sales as a security measure. However, collecting royalties on sales could hurt the Android’s credibility and significantly raise retail prices. Google has also been threatened with litigation from mobile companies, including Apple, regarding IP, and smartphones and tablet design. Since the acquisition, Motorola will no longer need to consider collecting royalties on sales and Google can respond with counter suits to companies that accuse Google of any IP threats, since the company has gained access to the Motorola Mobility patents.

In addition to increased security, Google plans to make changes to the Android OS to enhance the smartphone’s user experience. Google will be able to tailor the hardware of the smartphone to its Android OS software, which should result in a phone with qualities that are superior to others on the market, including extended battery life, less bugs and greater performance and reliability, making Google a top contender with Apple, the first company to integrate their own software and custom hardware.

The difference between Google and Apple is that Google will not be the only manufacturer of devices utilizing the Android OS, as Apple is the sole manufacturer of the devices with Apple’s priority operating system. Other Android partners include Samsung, Sony Ericsson, LG, HTC, Acer and Lenovo. According to the Google press release, Google will maintain the original vision of the Android OS, maintaining the open platform that will enable other makers to continue to build devices on.

The transaction was unanimously approved by both boards, and is expected to close by the end of 2011 or early 2012.

Categories: News

What is Google+ all About

I am not typically an early adopter of any technology.  I have to say I like having other people work out the kinks and then I enjoy the well tested product at the end.  But with Google+, I had to jump on board as soon as I could.  Maybe it was something about the pure boredom of Facebook that I’ve lately been feeling, or the overbearing amount of information I try to consume on a daily basis while keeping up with Twitter feeds, I’m not sure. Either way I must say I am happy I have made that move to Google+.  For once a social media channel in which helps me organize my life, who would’ve thought it was possible?

Google+ is organized by these main sections:Google +1

  1. Stream – Similar to the Facebook Newsfeed.
  2. Photos and videos – Similar to the Facebook photo and video albums, with a little bit extra.
  3. Profile – Very Similar to your Facebook profile page, with a little bit extra.
  4. Circles – The area in which you organize your friends.
  5. Sparks – A way in which you can get up to date information and news about topics of your choosing.
  6. Hangouts – a place for friends, family, coworkers, etc. to just hang out and catch up.

Stream

The stream is very similar if not the exact same thing as the Facebook Newsfeed, the only difference I have experienced is on my android application of Google+. On the android app you have the ability to look at different streams based on your location. At first I was able to read the updates from just my friends, which was fine, but then as I slid my screen to the left and went to the next tab, I was able to see all the publicly shared updates from anyone in my vicinity.  I thought that was a cool idea, I hope that people know by now not to share their exact location but still, seeing some of the status updates from people close by was very interesting.

Photos and Videos

Once again, this is very similar to the Facebook’s section of photos and videos, although I am not too sure on the length limit on the videos.  The interesting additive that Google threw in was the interface with the android app once again, when using my cell phone as a camera through Google+ it will actually automatically upload my photos and videos onto my Google+ account, but will not publish those pictures until I go in there and do it myself.  Not only will it allow you to not publish them it actually will allow you to only let certain groups see them.  Yes, I do realize that facebook does allow you to block certain individuals from seeing your photos, but instead of doing this on a one by one basis, Google+ allows you to just block a whole group of people.

Profile

Not much to say here, it is the same exact thing as Facebook, but has a section to show all the sites you’ve recommended by +1’s.

Circles

As stated in the Photos and Videos section, you can organize your friends in groups aka “circles” and then distribute your updates, photos, information, etc. to selected circles.  You can create all sorts of circles, and I have not yet seen any signs of a limit of  the number of circles one can have. You can also add people to more than one circle, which could be beneficial if say a coworker is also a friend, and you’d like them to see what you’re saying to just your coworkers and your friends.  Facebook definitely is lacking in this area considering you have just a long list of friends, and that’s about it.

Sparks

This reminds me the most of Twitter, with Sparks you can specify certain topics, people, places, keywords that you’d like to be updated about and Google+ will show you information related to these topics.  Not only will Google+ show what people are saying about your interests but also what news channels and other relevant sources are saying.  It is an up to date broaGoogle Facebook and Twitterdcast of all that is happening on the topics of your choice.  I think that this targeted status update is very similar to Twitter, but is a little bit more useful considering you choose exactly what you want to find.  I spent some time testing out all sorts of topics, and I was amazed that all the articles Google+ had showed me was very relevant to the search query no matter what the query was.

Hangouts

This is a place in which people can chat via instant messages, microphones or even webcams.  It’s a place for you and your friends to congregate and just hang out.  I think this could be a cool tool to use for people who travel, very similarly to skype.  Although now facebook has teamed up with skype and has the same offerings.  The only difference is that Google+ can have up to 10 people in a group at a time.  I think that could be pretty cool for families and or groups of friends who moved far away.

There is a lot more that Google+ has to offer, but yet it is not something that you can just read about, I’d recommend to anyone who’s interested to go try it out for themselves, it is well worth it.  Not saying that it will be bigger than facebook by any means, but it’s definitely interesting to see another contender try and compete with Facebook and Twitter.  For Google+ to become a true competitive force in the social media world, it’s going to have to compete with the 700 million users of Facebook, and the estimated 200 million users of Twitter, so it may be a long time before Google+ can truly compete.  Who knows though, it may just be the next multi-billion dollar social media platform.  So what social network is it going to be, are you going to +1, Like, or Retweet this comment?

Categories: News

Why You Should Be Googling Your Brand

A while back, we discussed various free online tools that allow you to monitor your brand’s reputation online. These tools enable you to search blogs and websites that have mentioned you and your company. But how often do you Google your business?

There are several reasons you should keep up with your brand’s ranking on Google. First of all, if you run a business online, it’s likely that you put effort into search engine optimization. So, a common reason to use Google here would be to check out your keywords. Say your site sells parts for cars and you want to check your rankings for certain keywords you focus on, such as “ford explorer shocks” or “cold air intake.” To get an effective idea as to how your site and pages are ranking for these keywords, you should be using Google at least twice a week to check up.

In addition to the monitoring tools mentioned in the link above, you should also randomly check Google throughout the week to see what’s being said about your brand online. There are several third party sites that house reviews and coupon codes for websites that show up in Google searches. While some of these sites offer positive effects to your company, some of them can be so negative that they result in damage to your business.

Sites like epinions.com and measuredup.com allow consumers to create a profile about your company and review their experience. Back to the car part store – let’s call it “shopcarparts.com.” If you Google “shopcarparts.com” and you find a negative review about your company, what do you do? Keep in mind that if you see it on Google, customers (and potential customers) are seeing it, too.

Over at the Personal Branding Blog, they suggest sending out a press release as a way to control your Google results. Although they discuss sending out a personal press release, which may or may not be relevant to your business, it’s still a great idea to build off of. Not only is a press release a good way to gain results in Google, it also provides links and anchor text that boost SEO value.

These are just a few reasons it is important to use a site as simple as Google to keep up on your customer service and marketing endeavors. Are there any other suggestions your business has used? We’d love to hear them in the comments!

Categories: News

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