Peripheral Visions

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Posts Tagged ‘google buzz’

Facebook is Making Major Waves Across the Web – Should Google Be Worried?

Facebook taking on Google

Facebook taking on Google

#1 vs. #2. The Champ versus the #1 Contender. 2010 is gearing up to give us one of the greatest web based battles of all time: Google vs. Facebook! According to Alexa.com traffic rankings (the web information company), Google ranks #1 with Facebook coming in at #2. What does this mean exactly? It means that Google and Facebook are two of the most popular destinations on the web. Although the two have different core goals (Google – to connect users with relevant information / Facebook – to connect users with other users), it was only a matter of time before both sites started to “step on each others toes”.

Google has recently launched “social networking” components within search including adding real time social media content streaming into their search result pages and launching their own social media platform, Google Buzz.

Facebook is fighting back. On Wednesday, April 21, Facebook CEO Mark Zuckerberg unveiled “Open Graph” at the annual Facebook conference. Open Graph can be described as a new Facebook platform that will make it easier for users to share their interests with friends on other sites across the internet (outside of Facebook.com). Zuckerberg has stated that Open Graph is “the most transformative thing we’ve ever done for the web.” One of the features of Open Graph include making the Facebook “Like” functionality much more widespread and usable outside of Facebook.com. What does this mean? It means if I am browsing a website or reading an article, I can click my Facebook “Like” button and that website will be included in my expanding list of preferences and shared with all of my Facebook friends. Or if I am on a music site such as Pandora or Slacker Radio, I will be able to view my Facebook Friends favorite artist, songs, and stations… And I will also be able to share my favorites.

During the initial launch of Open Graph, Facebook will be partnering up with 30 different websites including CNN.com, The New York Times, Yelp and the Internet Movie Database (IMDB.com).

IMBD / Facebook LIKE (Open Graph)

Facebook has also been rumored to be investing heavily in an email platform with hopes with competing with the like of Google’s Gmail, Yahoo Mail, and MSN / Hotmail.

So, with Facebook continuing to expand its reach outside of Facebook.com and with Google trying to incorporate numerous value added services into its search platform, the question still remains… Who will have the #1 web destination in 2010? Who do you think will prevail?

Categories: Technology

Can Google Buzz Be Used for Business?

At the launch of Google Buzz, Sergey Brin, one of Google’s co-founders, highlighted an example of using their new social network within a business. Brin explained that when writing an op-ed for the New York Times, he posted a draft of his article on Google Buzz and invited his network to respond with their own ideas and edits. Shortly after posting, Brin says he received around 50 comments. With the ability to obtain all of that feedback in such a short amount of time, Brin introduces the idea of real-time collaboration in Google Buzz.

Here are some ideas on how businesses can take advantage of Google Buzz:

With the option to post privately to a small group of users, Buzz can be implemented among employees. They can use Buzz to toss ideas around with one another, schedule meetings (or lunch dates) and share informational articles through Google Reader.

Buzz can also be used externally, to reach out to customers, using the public settings. Unlike Twitter, Google Buzz does not limit users to 140 characters, which is an advantage for businesses looking to utilize the social network.

With Buzz, customers can interact with the company, as well as with one another. In this format, customers can address the company with product reviews and concerns. Then other customers can jump in with solutions or discussions, creating a forum-like atmosphere.

Companies can also use Buzz to update customers with current specials, upcoming promotions, product reviews and news updates pertaining to the company or their products.

What other ways do you think companies can utilize Google Buzz for business – have you seen any doing so? Or, do you think it will be too noisy and just not a fan of Google Buzz?

Let us know in the comments!

Categories: Business Tips, Technology

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