Peripheral Visions

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Posts Tagged ‘google’

Also From Google: Updated Android OS – Can It Compete with Apple?

Google TV wasn’t the only big thing announced at Google’s I/O keynote. In addition to their new web TV, Google presented version 2.2 of their Android OS, codenamed Froyo.  Although there is an existing version of the Android OS, this update is so big because Google is bringing HTML5 and Flash to the plate. With Apple knocking themselves completely off the roster, this could be a huge win for Google.

The absence of Flash on the iPad has been a major complaint since the device’s release in early April. But, Flash isn’t the only thing Froyo has on Apple.

To start, this Android OS will have the ability to run web apps as well as native apps. It will also be much easier to transfer desktop apps directly to the mobile device. Froyo has a “Send-To-Android” feature that enables links, maps, etc to be sent directly to your phone rather than via text or email, completely eliminating the need to launch a relevant application. Google also improved their voice commands to actually search for the number of the business you are searching for.

Another major upgrade to the Android OS is the addition of wireless tethering and hotspot functionality. This allows the user to grab an Internet connection from their Android mobile device right to their laptop. TechCrunch reports that Google is giving wireless carriers the ability to control how much tethering will cost, or if they want to disable the option entirely on certain models.

What seems to be the most impressive part of Froyo’s debut was the live comparison of the updated Android OS against the old version as well as the iPad. You can see it for yourself in the video below. The updated Froyo OS is all the way to the left, moving much faster than the old OS to its right, and the iPad to its far right.

With so many exciting and useful updates that appear especially useful for the businessperson on the go, version 2.2 of the Android OS may win a lot of hearts that it didn’t have before. What do you think? Will Google be able to rise and conquer or will Apple hold its ground?

Categories: News

Google TV is Here… Will You Watch?

The ongoing question “What Will Google Do Next” has just been answered… Google TV! Just announced today, 5/20/2010, Google is launching their own “web/tv” application that will run on the popular Android operating system and will stream web content to your television. Google will first introduce this new tv application inside of a “set top box” called a Buddy Box that you will plug directly into your tv. The hardware will have internet access to provide users with TV and web content from various sites including You Tube, Flickr, Pandora. Google has partnered with Sony, Intel, DirectTV and Logitech to create the hardware that will be used to run their application.

The Google TV application/software will soon be available directly on TV’s, Blu Ray players, and the above mentioned  set top boxes that all must have internet access.

If you already have a phone with the android OS on it, then don’t worry about needing a remote control. Google has stated that any android based cell phone can act as the remote control / keyboard that will control the Google TV application.

Google has been in your office at home and work for years, and more recently in your cell phone, and now they are trying to get in your living room…

Will you let them in?

Categories: News

Facebook is Making Major Waves Across the Web – Should Google Be Worried?

Facebook taking on Google

Facebook taking on Google

#1 vs. #2. The Champ versus the #1 Contender. 2010 is gearing up to give us one of the greatest web based battles of all time: Google vs. Facebook! According to Alexa.com traffic rankings (the web information company), Google ranks #1 with Facebook coming in at #2. What does this mean exactly? It means that Google and Facebook are two of the most popular destinations on the web. Although the two have different core goals (Google – to connect users with relevant information / Facebook – to connect users with other users), it was only a matter of time before both sites started to “step on each others toes”.

Google has recently launched “social networking” components within search including adding real time social media content streaming into their search result pages and launching their own social media platform, Google Buzz.

Facebook is fighting back. On Wednesday, April 21, Facebook CEO Mark Zuckerberg unveiled “Open Graph” at the annual Facebook conference. Open Graph can be described as a new Facebook platform that will make it easier for users to share their interests with friends on other sites across the internet (outside of Facebook.com). Zuckerberg has stated that Open Graph is “the most transformative thing we’ve ever done for the web.” One of the features of Open Graph include making the Facebook “Like” functionality much more widespread and usable outside of Facebook.com. What does this mean? It means if I am browsing a website or reading an article, I can click my Facebook “Like” button and that website will be included in my expanding list of preferences and shared with all of my Facebook friends. Or if I am on a music site such as Pandora or Slacker Radio, I will be able to view my Facebook Friends favorite artist, songs, and stations… And I will also be able to share my favorites.

During the initial launch of Open Graph, Facebook will be partnering up with 30 different websites including CNN.com, The New York Times, Yelp and the Internet Movie Database (IMDB.com).

IMBD / Facebook LIKE (Open Graph)

Facebook has also been rumored to be investing heavily in an email platform with hopes with competing with the like of Google’s Gmail, Yahoo Mail, and MSN / Hotmail.

So, with Facebook continuing to expand its reach outside of Facebook.com and with Google trying to incorporate numerous value added services into its search platform, the question still remains… Who will have the #1 web destination in 2010? Who do you think will prevail?

Categories: News

Google AdWords Avoids Keyword Restrictions in Europe

Google, Inc. has faced serious opposition by expanding it’s operations across international waters over the last few years. Earlier this year Google threatened to pull out of China due to the government’s attempted control over the search engine giant’s search results. Now trouble continues in the European Union. Companies within the European Union filed suit against Google alleging that a significant change to the keyword policy of Google’s paid advertising platform, Google AdWords was necessary. The company’s were arguing that Google’s policy on permitting companies to bid on trademarked keywords through the AdWords advertising platform should be restricted or removed all together.

Google AdWords is a pay-per-click (PPC) advertising system that gives individuals and companies the opportunity to bid on keywords which are relevant to the bidder’s website. According to Google’s earnings statement, revenue generated from AdWords contributed to 97% of the company’s 2009 total revenues ($23.7 billion dollars.  Louis Vuitton and several other European based countries argued that Google should restrict the bidding of trademarked terms. Companies obviously have a vested interest in protecting their brand image, but for Louis Vuitton the case in their opinion has caused an inverse affected on their bottom-line. Counterfeit Louis Vuitton merchandise has been a growing problem since the advent of the internet and e-commerce sites. Counterfeit products are more accessible today than they ever before. A problem which has significantly disrupted the revenue streams of Louis Vuitton. Therefore allowing competitors and retailers to bid on such keywords is a contributing factor to the growing issue. Google however does have a strict policy on using sponsored links (Google AdWords) to advertise counterfeit products.

In 2004, Google began permitting advertisers to bid on trademarked keywords in North America. That practice expanded to countries in the European Union such as the United Kingdom and Ireland in 2008. Much to the dismay of the companies who felt Google AdWords was in direct violation of their trademark policy, the European Union’s Court of Justice ruled in favor of Google. The ruling stated that Google AdWords was not in violation of trademark policy and that advertisers would be permitted to bid on trademark protected keywords.  The Court of Justice that that the infringed brands should pursue legal action against the advertisers individually, and not against Google. This court decision is clearly a large win for Google as it enables the search engine to further grow in the European nations.

Google’s senior litigation counselor, Dr. Harjinder S. Obhi had this to say about Google’s favorable court decision. “We believe that user interest is best served by maximizing the choice of keywords…For instance, if a user is searching for information about a particular car, he or she will want more than just that car’s website.” Dr. Obhi went on to say that,We have strict policies that forbid the advertising of counterfeit goods…We work collaboratively with brand owners to better identify and deal with counterfeiters.”

To learn more about Google’s AdWords Trademark Policy we suggest that you review Google’s policy.

Categories: News

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